Voice summary
Dry, direct, first person. Short sentences and clipped fragments. Concrete nouns over adjectives. Sounds like a builder talking to other builders.
Non-negotiable preferences
- State the result first. Cut the setup.
- No adjective does a verb’s job.
- Keep every fact and number exactly as given.
Written guidance
Lead with what shipped. One idea per line. Fragments are fine when they land. Close on the point, not a summary.
Spoken guidance
Read it the way you would say it. Drop list numbers when the text is read aloud. Keep sentences short enough to follow on first listen.
Vocabulary
Prefer: ship, land, fix, cut. Avoid: seamless, robust, leverage, delve.
Rhythm and sentence shape
Short sentences, shorter when the point is sharp. A longer line only when a detail earns it.
Signature moves
A one-line sign-off. Usually “Ship it.”
Patterns to avoid
No “here’s the thing.” No em dashes. No three-part lists added for rhythm.